ROOHI hotel marketing and consulting is an innovative company offering a full range of marketing services, sales representation and consulting solutions to independent standalone, privately owned and chain hotels, palaces, resorts, and destinations.
ROOHI is the brain child of hoteliers Rahul Verma and Pallavi Verma, who have years of experience in the industry. ROOHI is a company FOR HOTELIERS BY HOTELIERS, which is run in a responsible, professional and ethnic way.
ROOHI create opportunities for business expansion for hospitality businesses, to increase in sales from Mumbai & Pune market. We provide unique services to meet individual brand needs, create strong brand awareness and improve financial results through our consistent sales performance. The diversified portfolio of ROOHI shall be establishing a strong, dynamic hotel network system across the country.
ROOHI is a driving force in hotel sales representation, marketing and promotion for independent hotels. We offer our hotelier partners:
Through our network of sales representatives across Mumbai & Pune, we can assist you in driving more business to your hotel, be it attracting corporate travel or be included in multi-nationals preferred hotel programs or in the principal tour operator brochures.
ROOHI’s sales and marketing services fall broadly into the following categories:
The quality of ROOHI's services can be shown in the company's relationships with its clients. Hotels employ ROOHI to assist with their long-term plans, the result being working relationships that have lasted years, in-depth market knowledge, MICE and overall industry experience to enhance client’s financial performance.
We focus on the following key specialization to drive success through HOTEL MARKETING & SALES REPRESENTATION. We empower the independent owner and operator to compete with the nationwide & worldwide chains. We provide service designed to meet individual brand needs to increase financial return- the option to completely outsource their sales and marketing function or acts as an extension to a hotel's in-house sales team to increase SALES from Mumbai & Pune market that primarily contributes approx. 12 – 17 % to all respective hotels & resorts across the country.
We also provide hoteliers partner with business operating office space, mailing address and instant regional reservation services from MUMBAI head office. We work with luxury, up-scale, mid-market & budgeted hotels, business hotels, boutique hotels, resorts, palaces, heritage property & destinations.
A hotel can employ ROOHI to
Our local representative present in Mumbai, Pune, Gujarat, Delhi, Kolkatta, Pan India and our in-depth market knowledge promotes and facilitate our partner’s business. We’re a local extension of your sales and marketing team, more affordable than full company.
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ROOHI is a Mumbai based hotel marketing company representing hotels, palaces, resorts & destinations across the country. Established in October 2016 by Rahul Verma, ROOHI provides branding, marketing & sales solutions to all clients and hotel partners. An equally passionate team also supports ROOHI!
COMPLETELY OUTSOURCE THEIR SALES AND MARKETING FUNCTION
ROOHI offers the option to completely outsource sales and marketing function. ROOHI is able to offer a global overview of market trends and the latest sales and marketing practices. ROOHI fully integrates with the hotel to assume the roles and responsibilities of Sales and Marketing Director. Sales and marketing solution will be unique in the market and includes further support services as required to offer a complete solution.
The company is very visible on behalf of members and has formed strong relationships with key industry players. Each team member has a respected career history. Their priority is to blend with the existing on-site sales team and deliver a positive ROI. ROOHI will position their member properties by introducing them to the three key segments-
ROOHI believes it’s through personal interaction that makes the foundations to long lasting business relationships which have been at the heart of everything “WE DO at ROOHI”
ROOHI’s marketing team is made up of qualified marketing professionals with experience of working in the hotel industry and other luxury markets. The ROOHI marketing team is proficient in both creating and delivering marketing strategy, timely and efficiently. ROOHI ensures best practice throughout. The team’s creative approach will result in integrated marketing activities that are highly targeted. When fully outsourcing sales and marketing to ROOHI, the marketing team will not only create a strategy but also deliver it.
The types of projects that ROOHI can assist with include:
ROOHI marketing team is also experts in digital marketing. The ROOHI team is made up of experts in the field of Corporate & Leisure Travel. With significant sector experience, our team is perfectly placed to reinvigorate a hotel’s marketing strategy.
At the strategic level, the ROOHI team would be involved in sales and marketing to ensure best results-
ROOHI acts as an extension to a hotel's in-house sales team to increase SALES from the desired market. The ROOHI business development teams are made up of experienced, well networked individuals who can provide an enhanced depth and intelligence to your sales function.
The ROOHI sales teams provide support from business sources are split by sector:
ROOHI’s sales team offers in-depth sales activity leading to proven results. The full sales service offers introductions, concluding sales with corporate and trade contracts and conducting account penetration activities. Where additional markets are required, ROOHI will manage the sales strategy. The sales team is split by sector into Corporate, Travel & Tours / Leisure, Meetings & Incentive & Destination Wedding. Operating with efficient employees, ROOHI’s corporate sales and leisure teams are based in Mumbai, Delhi, Bangalore, Kolkata & South East Asia.
HOTEL RESERVATION SERVICES & LEAD GENERATION ROOHI offers end-to-end Voice & Reservation booking services for outstation clients with latest cloud-based technology for better analysis, monitoring and follow ups. Telesales are about engaging in intelligent telephone dialogue with a contact in order to understand their business potential. Hotel sales teams either don’t have or don’t make the time for this fundamental work and this is where ROOHI can assist.
A three-month campaign is generally recommended which would include:
When providing this service ROOHI works behind the scenes, the hotel does not become part of the ROOHI portfolio and face-to-face sales calls are not made on your behalf.
As a first step in working with a new client ROOHI often recommends conducting an audit. ROOHI's understanding of the luxury, up-scale, mid-market & budgeted hotel sector can provide a fresh insight into the sales and marketing function within your business. The snapshot report focuses on direct sales, revenue management and marketing, as well as assessing relationships with third parties. Ideas for when an audit could be used include:
As marketing specialists, ROOHI is well positioned to manage its client's public relations. Dependent on the requirement, ROOHI may advise partnering with a recommended public relations specialist. ROOHI will develop a tailored public relations strategy to include: