Real Relationships.Real Revenue.
India's first and most trusted offline sales representation company — an exclusive network for independent hotels & resorts. As your outsourced Mumbai RSO / GSA, we convert two decades of relationships across corporate India, the travel trade, wedding planners and HNI leisure into 80% of your revenue mix — MICE, destination weddings, inbound & series and leisure.
"From the Mumbai region alone — contributing 15–20% of a partner hotel's annual revenue budget."
The Same Wall, Every Time.
Mumbai is India's #1 hotel feeder market — corporate, MICE, weddings, trade. And it is the hardest to crack. Sound familiar?
Sales Talent That Won't Stay
Scarce, mature sales talent — and even when hired, it leaves, taking your market knowledge and relationships with it.
Zero Visibility
No real insight into what your Mumbai sales office is actually doing day to day — with inconsistent revenue against target.
Heavy Fixed Costs
Salaries, travel and overheads for a Mumbai sales team — with no guarantee on the revenue it returns.
3+ Months of Ramp-Up
Before a new hire even understands your brand — pure lost revenue before a single client is pitched.
No Segment Intelligence
No genuine B2B / B2C relationships across MICE, weddings and socials — just generic hotel sales.
No Market Persona
Competing against national and global chains without the market presence to win in the room.
"This is exactly the gap Roohii was built to close."
Your Mumbai Sales Office.
Without the Overhead.
Roohii operates as your outsourced RSO / GSA / sales representation company — a genuine extension of your own team, present in the boardroom, on the trade-fair floor and at the closing table. Run by hoteliers, for hoteliers, with over two decades of leadership across luxury hotel operations, sales and revenue management.
Category Exclusivity
We never represent two competing properties in the same category, in the same city.
Dedicated, Experienced Team
Senior hoteliers — not fresh hires — carry your brand into every boardroom.
National Market Access
An instant, credible seat at the table across India's highest-yield demand pockets.
Rapport with Decision-Makers
Two decades of trust with corporates, PCOs, planners and the travel trade.
Instant Reservation Desk
Enquiries answered at speed — no lead left waiting, no business lost to delay.
Prelaunch Expertise
Market entry, positioning and pipeline built before your doors even open.
No Hidden Cost Model
Transparent engagement — a fraction of the fixed cost of your own sales office.
Data-Led & Entrepreneurial
Revenue engineering driven by market intelligence, not guesswork.
Revenue & Asset Optimisation
A business mix tuned to 15–20% of your annual revenue budget.
"To enhance the financial returns of our partner hotels by optimising revenue, profit and brand awareness."
"Leading the hotel sales & marketing convergence revolution — across India."
Five Verticals. One Obsession: Your Revenue.
The business mix we engineer towards one goal — up to 80% of your sales sourced from these high-yield segments.
MICE
Conferences, incentives, conventions and corporate offsites — driven by direct rapport with India's top PCOs, event companies and corporate decision-makers.
Destination Weddings
Two decades inside India's wedding fraternity — planners, families and social clubs — filling celebration calendars season after season.
Social Events
High-profile celebrations, private occasions and exclusive club business that generic sales teams never reach.
Inbound & Domestic Series
Group and series business through long-standing relationships with inbound operators and tour companies across source markets.
High-End Leisure FIT
India's most discerning HNI travellers, luxury concierge circles and premium FIT specialists — on call for every partner.
of your revenue sourced from MICE, weddings, inbound & series and leisure — the mix we build for every partner hotel.
Raahul Vermaa
Founder & Chief Executive Officer — Roohii Hospitality Group
"Simply striving to be the best — Roohii is for a new breed of hoteliers. We don't sell rooms; we bring relationships that have taken two decades to earn, and we put them to work for your balance sheet."
A hotelier's hotelier — 15 years leading corporate hotel sales for luxury brands, followed by a decade building Roohii into India's most trusted offline sales representation house for independent hotels, palaces, resorts and destinations. Recognised among the 100 Most Influential Leaders in Hospitality and 30 Dynamic Business Leaders of India.
20+ Handpicked Luxury Destinations, Across India.
Luxury, upscale, boutique, heritage and tented destinations — every category, in every region that matters. Selective by design; exclusive by category.
Convention HotelAnandha Inn Hotel & Convention
Puducherry's convention address — large-format MICE, socials and wedding infrastructure.
Heritage ResortChokhi Dhani Ethnic Heritage
Rajasthan's legendary ethnic village resort — immersive weddings, inbound and MICE experiences.
Experiential StayEvoke Experiences
Curated experiential stays at the Harappan wonder of Dholavira, Kutch.
Heritage StayEvoke Rambagh
A serene heritage address in Ayodhya serving the region's surging spiritual tourism.
ResortFountainhead Resort
A coastal escape near Alibaug, a favourite for Mumbai corporate retreats and weekend leisure.
Boutique HotelGrand D'Europ
European-charm boutique stay in the French Quarter, a leisure and FIT favourite.
Lifestyle HotelHard Rock Hotel
Goa's iconic music-infused lifestyle hotel — high-energy MICE, weddings and leisure demand.
Business HotelHotel Clarks Shiraz
Agra's landmark five-star, minutes from the Taj — a series and inbound group stronghold.
Business HotelJ Hotel & Banquets
North Mumbai's business and banqueting address for corporate and social events.
Luxury ResortMadhubhan Resort & Spa
A sprawling luxury resort & spa in Gujarat's heartland, famed for destination weddings and corporate offsites.
Beach ResortOcean Spray Resort & Spa
An iconic beachside resort with villas and lagoons, loved by leisure FITs and wedding parties.
Heritage & TentedPink Palace & Desert Camp
Golden-city heritage stay and desert camp, a jewel for inbound and celebration travel.
Island ResortPoovar Island Resort & Spa
A backwater island resort in Kerala — floating cottages, inbound series and honeymoon demand.
Tented DestinationRann Utsav
India's most celebrated tented festival destination on the white Rann of Kutch.
Luxury ResortRavine Luxury Resort
Hill-station luxury above the valleys of Mahabaleshwar, a proven wedding and offsite destination.
ResortRegency Lagoon Resort
Saurashtra's landmark lagoon resort — weddings, conventions and leisure at scale.
Resort & SpaRoyal Retreat Resort & Spa
Regal Udaipur retreat crafted for royal destination weddings and executive conclaves.
Resort & SpaSpectrum Resort & Spa
A contemporary Udaipur resort with expansive banqueting for weddings, MICE and series groups.
Luxury ResortThe Khyber Resort & Spa
A Himalayan luxury landmark in Gulmarg, prized by HNI leisure travellers and celebration planners.
Business HotelThe Shalimar Hotel
A classic South Mumbai business hotel at Kemps Corner, steps from the city's corporate core.
Wellness ResortVedic Village Spa Resort
An award-winning wellness spa resort on Kolkata's edge, built for conferences and celebrations.
"Roohii's Mumbai office works like our own sales team — corporate and MICE business we never had access to now lands every month. 18% of our annual budget now comes through them."
"Two decades of relationships show. One introduction from Rahul's team filled our wedding calendar for the season. Category exclusivity means their focus is undivided."
"We closed our Mumbai sales office and moved to Roohii. Lower fixed cost, better visibility, and a reservation desk that responds instantly. The numbers speak."
"From PCOs to inbound series operators, doors opened in weeks that we'd been knocking on for years. Real relationships, real revenue — exactly as promised."